A product launch is a critical time for an early stage company. The success of your next product launch could determine your company’s...

When I was a director of marketing, working inside corporations, one of my key responsibilities was to ensure that our annual sales...

I am now working on a new annual event for one of my clients, a very well-known respectable company, and still find it challenging to...

​Two fundamental truths exist when marketing a startup. One is that a great product alone is not enough to succeed. The other is that no...

1. Begin with the End in Mind: What’s the goal you want to achieve through the expo? Are you after new leads, sales, branding, or...

Mobile World Congress 2017 that is taking place in Barcelona, Spain on February 27 - March 2, 2017 can be a very demanding and highly...

If you want to ensure your press release ‘’skips the long lines’’ and get the right exposure at the show, please follow the below tips:...

While an inviting, eye catching booth and cool swag will help you gain exposure at the event. The true key to success is in the people...

When delivering presentations to a general audience, senior management in your company, or even a venture capitalist, a successful...

You did the research, carefully thought out your booth design and promotional materials, tracked leads, and generated new business. Now...